You can have great creative ideas in a thousand different ways.
Some people like to throughly explore and push each idea that comes up.
Others tackle different areas and styles one after another.
I like to work free-form, getting as much out as quickly as possible, however it comes.
No matter how strong, average or total and absolute guff it is I’ll make a note of it.
Not stopping to work anything up as I’m going, it’s more about getting as many notes, doodles, lines, images, ideas or half-ideas on paper as I can.
Then at set periods I look back at everything I’ve got down.
Circling and noting.
Drawing lines between things to connect them.
A half-thought stimulating a new one.
Great ideas and big steps forward come by spotting connections and taking leaps from them.
If you only write your great ideas or highly developed thoughts down then it's harder to alter, improve and bounce off to new routes or see new connections. But when each idea is only the amount of words or doodle that you needed as a reminder then you'll reinterpret and see fresh thoughts when you look back through it.
You might prefer to work in one of the more rigid or step-by-step ways. That’s fine.
But whichever style you prefer one thing that will help is to ‘write everything down’.
At the end of the day, or when you get stuck flick back through it. I guarantee you’ll spot things that kick-start some new and different route.
Obviously, there’ll be a right old of rubbish as well, just ignore that. I do.