Keep every idea.
Keep a record of every idea you think of. Those half-thoughts and starters mightn’t have been useful now but they can help jumpstart better ideas in the future.
Respect the audience.
Your audience isn’t a weird, strange odd group of people. So don’t treat them that way. They’re your friends, family and the people you meet everyday.
Go into pitch mode.
Don’t wait until the inevitable pitch before you start pitching. If you get into the right mindset now and again you might be able to avoid pitching altogether.
Train yourself to CD // Create time.
Everyone knows Creative Directors are suppose to make ideas better. But did you know there are more ways to do that than just commenting on the ideas.
Student tips // 56-60.
Want to find out some tips and hints for getting ahead as a creative then this is the place. There’s five here and plenty more down below.
Speak up or regret it.
If you spot something that’s wrong or could be better it can be very hard to speak up. But if you don’t you’ll only ever regret it every time you see the mistake.
Have a plan, then adapt.
You’re a creative you should be full of ideas. So make sure you are. Have options, alternatives, back-ups and openness and you’ll never be stuck as a job evolves.
Creatives are translators.
An advertising creative is really a translator. You have to find ways to speak to a whole range of people in ways they’ll find interesting and engaging.
Don’t let great ideas die.
Most of the ideas you have will never be made. A lot won’t deserve to but the great ones can have a use in the future if you keep hold of them.
Train yourself to CD // Look past the CV.
For a creative industry we can be very uncreative in the way we hire talent. As a Creative Director you should use your imagination beyond just the work.
Student tips // 51-55.
Creative and advertising students, grads and juniors. Get your tips here. Five more useful things to know just one click away.
Have a tight team.
Advertising’s an industry chock full of people with opinions, and no qualms about expressing them. You need a way to decide which ones are worth listening to.
Learn about production.
Production can make or break an idea. Learn how it all works and you’ll be able to get the most out of every shoot and studio budget.
Everyone needs to think creatively.
Creatives love to talk about creative work to other creatives. But you need to take it outside of the dept if you want to make great creative more often.
Be impractically practical.
Sometimes it feels like there’s one sensible and practical answer. That’s when you should be extra careful. Use creativity to explore less obvious answers.
Keep it simple.
What’s it for? Why will anyone care? Know the answers to those two questions and advertising becomes a whole lot simpler.
Big isn’t always better.
If your ideas aren’t very good then nothing else matters. Don’t get distracted by some of the more glamorous aspects of the ad industry.
Show it, don’t say it.
How you act is just as important as what you say. It’s the different between a snake oil salesman and a brand you can believe in.
Student tips // 46-50.
A few more tips for how to get ahead in the creative industries. Watch out for trends and learn to keep your ears and eyes open.