It’s not always easy to make sure every job is as great as it could be. Especially the little so what ones. But if you don’t they might become a pitch-sized problem.

You often have to navigate your own way in the creative industries. Hopefully these tips will help you find your path through it a little easier.

Great ideas are usually unexpected and different. Which means that they’re not the safe option. That causes trouble, make sure you deal with it the right way.

It doesn’t matter how great you think your creative idea is if the people in the street don’t. You have to create work that they connect with.

The creative industries can be a rough place to work. Creatives always care about what they’re doing, make sure you care for the people involved just as much.

Routine is the enemy of great. If you’re stuck in one you’re not going to discover unique or new ideas. Make sure to avoid getting into the rut.

‘Amends’, a word most creatives dread to hear. It doesn’t have to be that way. When they come in, think about them and try to understand what’s really needed.

Creative Directors have to say ‘no’ a lot more often than they say ‘yes’. You’ll be better at the job if you learn to say it in the right way.

Five more tips for students, grads or those new to the creative industries. From looking after your book to yourself.

The single greatest thing you need to create great ideas is time. It’s also the thing you usually have the least of. Unless you get creative.

It’s easy to get too close to the work, not noticing when you start to go off track or when little inconsistencies creep in. There’s a way to avoid that happening.

In the old days it seems like jingles made up 90% of the ads on-air. They’ve gone out of fashion but maybe it’s time that we brought them back.

Great ideas aren’t always obvious at first. And first thoughts usually aren’t great. But if you write every idea you have down you can look back later and spot things that do lead to great.

Everyone gets stuck now and again. So it’s handy to prep for those moments before they arrive, saving inspiration and interesting creative kickstarters.

Is AI the end of us? Should we all close our pads and pack our bags? Maybe, but only if we fail to educate how and where the tech should be used.

Creatives can find a problem with everything. Not just briefs but systems, processes or practises. But handily, they’re also very good at coming up with the solutions.

Students, grads and juniors here’s another batch of tips for you. Have a read then pick and choose the ones that you think are most useful for you.

There’s a lot more management that people expect when they become a CD. Become a good negotiator, it’s one of the most useful skills you’ll ever learn.

In a fast moving creative agency it’s incredibly important to take a little time to stop and think before you brief, amend and action.

The longer you have to work on a brief the more chance you have of creating something great. Or, at the very least, discover the problems in your way quicker.