For a creative industry we can be very uncreative in the way we hire talent. As a Creative Director you should use your imagination beyond just the work.

Creative and advertising students, grads and juniors. Get your tips here. Five more useful things to know just one click away.

Advertising’s an industry chock full of people with opinions, and no qualms about expressing them. You need a way to decide which ones are worth listening to.

Production can make or break an idea. Learn how it all works and you’ll be able to get the most out of every shoot and studio budget.

Creatives love to talk about creative work to other creatives. But you need to take it outside of the dept if you want to make great creative more often.

Sometimes it feels like there’s one sensible and practical answer. That’s when you should be extra careful. Use creativity to explore less obvious answers.

What’s it for? Why will anyone care? Know the answers to those two questions and advertising becomes a whole lot simpler.

If your ideas aren’t very good then nothing else matters. Don’t get distracted by some of the more glamorous aspects of the ad industry.

How you act is just as important as what you say. It’s the different between a snake oil salesman and a brand you can believe in.

A few more tips for how to get ahead in the creative industries. Watch out for trends and learn to keep your ears and eyes open.

The hardest part of being a Creative Director is not the ‘creative’ or ‘direction’, it’s the business part. Get that right and the rest will all fall into place.

The most original creative ideas come from necessity. When you’re backed into a corner and need to find a way out. So put yourself in that spot more often.

Great ideas are answers to briefs that aren’t as obvious as 2+2=4. You need belief in creativity, backed with trust, to make sure they come to life.

Creatives always think they’re right. I know I usually do. Make sure it doesn’t blind you, often, you’ll not be 100% correct and your ideas will suffer because of it.

It’s not always easy to make sure every job is as great as it could be. Especially the little so what ones. But if you don’t they might become a pitch-sized problem.

You often have to navigate your own way in the creative industries. Hopefully these tips will help you find your path through it a little easier.

Great ideas are usually unexpected and different. Which means that they’re not the safe option. That causes trouble, make sure you deal with it the right way.

It doesn’t matter how great you think your creative idea is if the people in the street don’t. You have to create work that they connect with.

The creative industries can be a rough place to work. Creatives always care about what they’re doing, make sure you care for the people involved just as much.

Routine is the enemy of great. If you’re stuck in one you’re not going to discover unique or new ideas. Make sure to avoid getting into the rut.