It’s easy to get annoyed about amends.
I’m saying annoyed but I mean table-tipping furious.
Especially when they’re ones that don’t seem to make much sense, are pretty inconsequential or dictate the solution.
It’s possibly the thing that winds up creatives more than anything else.
Generally though, when you start asking questions about why that change is wanted you’ll discover there’s a reason behind it.
So do that instead of kicking off.
Ask why?
It might take a few questions to really get to the root of the issue.
But when creatives have the actual problem instead of being given an amend or solution they’ll come back with the best possible answer, that’s their jobs.
It’s another great reason to have creatives in meetings and working with clients directly. There’s been plenty of times when an amend has been mentioned in a meeting I’ve attended that I’ve answered or fixed it on the spot. If that amend had left the meeting unresolved it would have become an ‘action’ on a contact report, something which has to be dealt with whether it’s right or wrong, makes sense or not.
Creatives have thought about the work a lot, they can often say why something won’t work straight away and have a alternative to hand.
And it’ll be a better solution than what they were asked to do by someone else trying to solve the problem themselves.
Turn the tables on the situation, rather than tipping them over.
