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      <image:title>Work - Ronseal / 10 Years of Innovative Work</image:title>
      <image:caption>Special build OOH. seed paper poster that grows flowers - Creative billboard idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/cf1af3d9-af0a-4c8c-ac68-c68f90820b80/Ronseal10Years_TGGR_Hero2.jpg</image:loc>
      <image:title>Work - Ronseal / 10 Years of Innovative Work</image:title>
      <image:caption>Sponsored Brand TV programming, partnership with Channel 4 - The Great Garden Revolution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/dbcd50b5-e61e-419b-92ac-3ba93a07513d/Ronseal10Years_ConcentratePoster.jpg</image:loc>
      <image:title>Work - Ronseal / 10 Years of Innovative Work</image:title>
      <image:caption>Ronseal Out Of Home billboard 48 sheet poster - Creative use advertising media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/176ee90e-0828-437a-8bf1-564c298389f2/Ronseal10Years_VsTweetsGif.gif</image:loc>
      <image:title>Work - Ronseal / 10 Years of Innovative Work</image:title>
      <image:caption>Creative ad campaign with social media posts and Twitter battle between brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/3240a48f-db53-47a2-9351-8c486c1875bf/Ronseal10Years_TGGR_Hero.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/swinton-insurance-attraction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0b5218e7-8fc1-442d-911d-293f0ab2d29e/SwintonAttraction_CowellQuote.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>BGT Britain’s Got Talent judge Simon Cowell comments Attraction TV OOH campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/91027e97-209f-465e-b59b-a710c10d95c6/SwintonAttraction_PosterHome.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>Hungarian Britain’s Got Talent Winners - dancers Attraction feature on Swinton Insurance posters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/541402b8-2e05-42ce-a932-afe78171742e/SwintonAttraction_ShopFront.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>People insuring people strategy - Swinton Insurance POS window poster, high street branch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9960275f-c054-4b9a-844d-7135d62a3de0/SwintonAttraction_Website.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>Creative advertising photography - Swinton Insurance UK website digital display banner advertising space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/4dda25d0-9dc3-4e1f-82a9-fee2a14c0575/SwintonAttraction_PosterTeapot_InSitu.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>Awarded poster and print creative concept with dancers creating shapes of objects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/55a27c60-6ab8-4d42-a41b-7a5ebb05c809/SwintonAttraction_PosterGiraffe.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>Out of home telling a story - Real life shapes made by dancers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/c72af24a-b89e-41bb-b35c-217c42214f2e/SwintonAttraction_PosterCar_InSitu.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>OOH Poster Press advert, Challenge Swinton Car Insurance promotional offer - Award-winning advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/e28ae0da-aa64-48e0-8cef-bea033633681/SwintonAttraction_PosterContents.jpg</image:loc>
      <image:title>Work - Swinton Insurance / For All Of Life's Stories</image:title>
      <image:caption>Free Contents Cover promo offer advert for Swinton Insurance - Creative campaign strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/british-airways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/32337d81-0f79-4f16-8485-316a96848dbf/BritishAirways_OldCorkPoster.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Classic British Airways Out Of Home 48 sheet poster - Leeds Cork flights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/4f89785e-5038-44fa-b47b-1ad40c7342ba/BritishAirways_SummerBikiniInSitu.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Cross-rail, subway tube advertising campaign for British Airways short break European flights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/acd8941d-9e41-45bb-a0ff-0c629bbf3d67/BritishAirways_PitchChangedPoster_InSitu.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>British Airways takes on the low cost flight carriers - Creative advertising campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/1e6a2c2d-6b11-444a-b176-9e9fc184edc3/BritishAirways_OldLeedsPoster.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>British Airways classic poster OOH creative advert - Launch of new service route.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9d853af9-fee2-4ae7-90e3-0ac712d3f110/BritishAirways_PitchCostPoster.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Creative print press advert highlighting the benefits of British Airways plane travel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/b4908dde-af86-44dd-95c7-00a3440fc388/BritishAirways_SummerFrog.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Creative OOH poster advert in transport station hubs for British Airways flights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/32dd7779-0020-40f4-8391-1f3237770800/BritishAirways_PitchBusesPoster.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>British Airways ad platform - Launch announcement taking on low-cost short haul carriers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9b328f07-f33c-40e2-87be-b7ae92f8b0ea/BritishAirways_SummerShell.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Unique media strategic idea promoting relaxing beach holidays for British Airways posters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/dfe9fa51-3956-41ca-bd47-89fce50673cf/BritishAirways_PitchShortPoster.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Big idea UK ad campaign featuring poster and press work - Media placement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9f458382-af92-42aa-94d8-21a298f05f7f/BritishAirways_SummerViolin.jpg</image:loc>
      <image:title>Work - British Airways / Short Breaks &amp; Short-Changed</image:title>
      <image:caption>Funny, humour creative advertising concept - BA public transport Out Of Home poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/bb4c5f90-f80c-41fe-93ac-75d2867cd85e/BritishAirways_PitchBanner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/815f6c65-e225-4f2c-af20-c6680702d3f8/BritishAirways_PitchWiFi.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/cb2aff0f-1950-4577-bf98-406826c52f26/BritishAirways_OldGoGoGochPoster.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/halfords</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/22f69995-51ab-4f4c-ba0b-826fbcfb9f6d/HalfordsYouWant_WinterPosters2.jpg</image:loc>
      <image:title>Work - Halfords / You Want A One-Stop Shop</image:title>
      <image:caption>Halfords garages creative rush-hour poster ad - Out Of Home campaign - POS advert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9b3fae0e-d6cf-4892-a4c4-9a8c598837e7/HalfordsYouWant_ChristmasPoster.jpg</image:loc>
      <image:title>Work - Halfords / You Want A One-Stop Shop</image:title>
      <image:caption>In-store OOH poster advert, Christmas bikes studio shoot - Halfords UK advertising concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/257a4ed2-1246-4b69-a958-0a203b3a5ffd/HalfordsYouWant_SummerPosters.jpg</image:loc>
      <image:title>Work - Halfords / You Want A One-Stop Shop</image:title>
      <image:caption>You Want Summer Halfords garages/stores OOH brand advertising campaign - Documentary style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/da9bdf84-4979-41d0-a543-a8e949fcbc1b/HalfordsYouWant_WeatherPoster.jpg</image:loc>
      <image:title>Work - Halfords / You Want A One-Stop Shop</image:title>
      <image:caption>Special build weather reactive billboard technology, OOH poster creative campaign for Halfords.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/982e990f-07fd-48e6-92d7-98235e3fe904/HalfordsYouWant_BlackFridayPosters.jpg</image:loc>
      <image:title>Work - Halfords / You Want A One-Stop Shop</image:title>
      <image:caption>Direct, sales POS promotion 6 sheet poster for seasonal Black Friday promotion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/adidas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/515805d0-88c4-4dca-b4a5-5b5957ebed16/Adidas_GregsBootcampWebsite.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Adidas running website online content films and videos, creative digital advertising campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/e54a3bbb-3201-458b-88dc-2fcc0fa85e42/Adidas_NewYork48Sheet.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Adidas trainer launch billboard, New York Photo shoot - Stylish fashion ad concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/a9a51c7a-12bf-4002-8753-5b792523d0fa/Adidas_NewYork6Sheet.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Because every runner is different, Adidas creative advertising strategy and ad idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/b773f02e-6d31-4c39-a616-9b05e6965ac8/Adidas_DublinStart.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Documentary reportage photography for Adidas at Dublin Marathon - Shot by Ewen Spencer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/09da86cf-d985-4248-b693-cfbb16b25c90/Adidas_DublinGuinness.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Guinness Toucan at Dublin Marathon race in costume - Advertising for Adidas running.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/b91569b0-6a31-4c9c-b9bf-70df375abc1c/Adidas_DublinFinish.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Richard Pearson modelling Adidas running sportswear at Dublin Marathon - Athletic ad creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/65d9fdcd-3aea-4204-bcd9-e07e844ea043/Adidas_NewYorkImagebank.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Montage of various fashion lifestyle photography for Adidas running, sport and sportswear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/1fb7729a-7ce9-4cf8-9bb3-8ff1f6eda046/Adidas_DublinSteps.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Athletics brand, product press poster running brand campaign - Runners different strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/62d063f8-12e2-42b0-b499-b0175fb988e8/Adidas_DublinMontage.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Adidas Running Dublin Marathon Advertising Campaign Photography by Ewen Spencer - Poster Press.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0892b16f-c872-43a8-b75e-a798743eba6f/Adidas_NewYorkBoys.jpg</image:loc>
      <image:title>Work - Adidas / Because Every Runner Is Different</image:title>
      <image:caption>Sneaker lifestyle launch poster print for Adidas Megabounce - Youth lifestyle ad strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/3c9ce2c4-118d-46f5-962e-10e6ed05638e/Adidas_NewYorkOrdinary.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/946dac51-048a-4c1a-b1a3-c1590bb3ddcb/Adidas_NewYorkLuxury.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/5681523b-7be0-4269-a831-4f9e775c714d/Adidas_DublinBreather.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0f19f0af-d3c4-439a-bb7d-f1785b5ec8f4/Adidas_DublinBath.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/dazn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/313f1f87-79cf-4552-bcf6-704826988b3a/DAZN_DACHPoster.jpg</image:loc>
      <image:title>Work - DAZN / For Sports Fans Around The World</image:title>
      <image:caption>Billboard Out Of Home poster, Michael Ballack DAZN football season direct advert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/27623084-04cf-4ab2-afc0-9c0ab2670527/DAZN_CanadaFlyPosters.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/basf-farming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/eaff78af-ca88-4588-9865-c6c965065843/BASF_AutumnGif.gif</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Business to Business ad campaign for BASF farming products. Illustration craft campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/4c91c0e6-2a9f-4e8a-850b-31333e124e24/BASF_RevystarCoat_InSitu.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Classic B2B advertising crafted photography press campaign ideas - Daily farming life shots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/85ee6c76-38bf-498a-b615-8281a3997fc2/BASF_RealResults_Clive_InSItu.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Black and White photography - Ads with lighting and craft, art direction creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0b55c001-0578-4d55-8726-bad435094443/BASF_RealResults2.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>BASF B2B Monochrome print advert with real farms and product test results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/2e3f3304-c1b0-450f-b1a7-a4038b52c504/BASF_RevystarWellies.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Business and trade strategy for BASF farming brand products - Print ad platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/b201b4a6-a4c8-484f-b2c4-2b53559cdfe0/BASF_Seeds_InSitu.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>B2B advertising campaign with farm and tractor illustration - Beautiful BASF creative work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/3b817403-e7fb-4a17-8f3a-f3b3338d31af/BASF_BlackGrass.jpg</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Funny, humorous ad campaign concept with for BASF farming - Print press advert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/027cc6a1-e960-40a5-859b-490f9fe94bfd/BASF_RealResultsGif.gif</image:loc>
      <image:title>Work - BASF / Creating Stand-Out in B2B</image:title>
      <image:caption>Documentary photo shots - Real British farmers and farm landscapes - Creative press ad.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/ronseal-apology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/6f1f31f5-766c-443f-8a4f-35e3b4329ad4/RonsealApology_Banner.jpg</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Creative digital display ad breaking rules and taking over the website page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0515908f-c8f2-4e07-91ea-fd7ae378a8fd/RonsealApology_TweetsGif.gif</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Ronseal Does Exactly What It Says On The Tin, not in social.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/918d0c14-f34e-4959-b81a-1edb3102488c/RonsealApology_Complaining.jpg</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Complaints about Ronseal advertising campaign concept endline, satirical scandal and apology posts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0ec8400b-9edb-44c8-b8c8-e96822b10c60/RonsealApology_SpecialEditionTins.jpg</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Fun, exaggerated social post highlighting the new Ronseal tin advertising campaign strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/96766c13-48e1-4676-9ff3-a6be64ef3ae4/RonsealApology_ApologyApologyPress.jpg</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Awarded ad campaign big idea shown in this full-page press print ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/dc529eb6-dbfe-4338-a561-efc2b3cd05b8/RonsealApology_ApologyPress_InSitu.jpg</image:loc>
      <image:title>Work - Ronseal / Not Doing Exactly What We Say</image:title>
      <image:caption>Full-page national press print ad featuring Ronseal Apology announcing their new tagline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/28716394-ef1d-49e9-8191-19fb5635f227/RonsealApology_SetUpSlide.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0d3ae515-e9b4-4e22-965c-af2ea3d2eee6/RonsealApology_Campaign.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/jacamo-ladmiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/creative-direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9e513529-490b-46b8-bd03-c9d48988a4c9/CD_ThomasCookPrideGif.gif</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Thomas Cook sponsors Manchester Pride - OOH creative posters and billboard advertising campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/66ce29a5-962d-43e9-8434-d6e88a1422da/CD_FloretteSuperfood.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Creative press print advert for Florette superfood salads - Simple art direction twist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/7301c37f-c98d-4c6f-a6e4-9a5e66676e81/CD_MetrolinkGif.gif</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Manchester Metrolink 6 sheet advert - Clever headline Out Of Home poster concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/df947cc3-bb29-4cae-8c22-0ba58310ef8f/CD_ClimateStrikeGif.gif</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Creative guerrilla ambient ad takeover ideas - Featured on BBC News, social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/4a633aee-6ec6-4a50-a58d-e50d812d06df/CD_SkiptonGoodPlace.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Skipton Building Society television ad stills images featuring the castle logo icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/dfce5039-be13-4546-9004-78aa99385a27/CD_PilkingtonBird.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>3D illustration, computer generated craft - Clever business print advertising for Pilkington Glass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/d44c5456-fed5-454a-87da-1a4987f97fc9/CD_FoxyYear1And2Tiled.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Foxy Bingo TV commercial ad campaign launch film - Join the Foxy Fabulous.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/7c309e76-b7be-4dc2-9486-a8e7588410f1/CD_FloretteUnFloretteable.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Florette mixed and classic salad - Make It Unfloretteable creative advertising strategy idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/1bd0e727-31a4-49fd-b54d-50dc6a2736a5/CD_FoxyYear3Tiled.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>Creative television films featuring the Foxy Bingo mascot advert character - Fun strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/bc8759bf-589c-4924-81bf-d57ddf6effdc/CD_FikeGif.gif</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>B2B business trade 3D illustration press advert for fire safety product Fike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/15154d5f-67f8-4316-ad2c-fc01c1f704b6/CD_CragsPoster.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>OOH billboard poster ad - Craghoppers sustainable Pember Outdoor Jacket - Sustainable reusable material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/753a2259-f3d2-4f81-8e07-24a058128f95/CD_musicMagpieMumsTiled.jpg</image:loc>
      <image:title>Work - Creative Direction / Pushing Ideas</image:title>
      <image:caption>musicMagpie tech technology funny comedy TV commercial idea - Studio crafted advert shoot.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/craft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/99f126ab-5fac-4deb-97bc-17e20fb8d49d/Craft_SantanderGif.gif</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Bright colourful illustration craft paper cut illustrations - Creative advertising posters and billboards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/6ff6f504-3074-4dec-ac07-83a44b94aa3c/Craft_HollandBarrettTiled.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>In computer film animation and illustration with paper collage look and feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/b1c65e37-f1b0-49b4-a403-c96e73f3bfe3/Craft_Glayva.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Slow motion liquid food photography and retouch - Beautiful crafted creative advert explosion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/90818511-a946-465b-93aa-2938b071c509/Craft_SantanderBTS.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Behind the scenes craft paper famous London scenes models sets - Art Direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/03944c07-991d-4564-9f5a-a27cecec322a/Craft_BetfredTiled.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Betfred TV commercial ad - Talking and dancing hands, set build creative campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/df31db25-4468-4296-88b7-eb2e7aa92036/Craft_ErnestJonesTiled.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>TV ad commercial set design and film shoot art direction creative ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/f743dbcf-e3c0-4661-8b4f-798b5d4c8c8a/Craft_BetfredAardmannPosters.jpg</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Film posters by Aardmann Animation - Craft for miniature set and stop-motion shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9871e039-691b-4f25-a81a-4c454b8e31d1/CD_PurdysGif.gif</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Creative still life product shoot with exquisite lighting and close up photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/efcebd83-eaa7-42bf-afd0-ee7b8d0ecd89/Craft_ThomasSandersonGif.gif</image:loc>
      <image:title>Work - Craft / Making The Most Of Work</image:title>
      <image:caption>Design craft and art direction, with architectural interior photography - Creative advertising campaign.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richardpearson.net/work/old-but-still-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/6d71c788-5d46-41ff-8ff8-b7acca418b11/OldGood_GalaxyLiveItPosterPoolInSitu.jpg</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Funny creative billboard out of home poster ad - Live It Galaxy Radio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/bac11642-8559-4472-8f30-2f6fd9038440/OldGood_VersusCancerGif.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Online web/social digital creative work - Line Up Versus Cancer concert badge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/120bbb89-5dd3-4138-981d-34155df9fa3c/OldGood_StuartLittle.jpg</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Award-winning guerrilla ambient fly poster for Stuart Little - Creative OOH Manchester, UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/ec76be3a-003f-4552-a8c3-93a152c85dff/OldGood_DentistPoster.jpg</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Ambient Out Of Home tear off fly poster - Award for advertising creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/0de6553e-c4a9-4362-9e2a-f77ab71cbebc/OldGood_GalaxyClothesshow.jpg</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Car aerial coat hanger, fashion Clothes Show Live sponsorship promo poster ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/9204afdc-1ff4-4e0f-a495-2d1e4e664a7f/OldGood_ThomasCookToursGif.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Thomas Cook Tours press advert campaign - Classic advertising craft, copywriting art direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/d539a7dc-281b-466a-89de-c65d1acdddc9/OldGood_YourCommsGif.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Bold colourful art direction and type layout press ad print magazine campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/18d440a7-3a1b-478b-8098-fa52c4ac6073/OldGood_FishermansFriendGif_Update1.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Fisherman’s Friend Press advertising campaign - Cherry flavour launch - Creative art direction style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/482e7a8d-fcba-4acc-ae02-5fb8a59bccb6/OldGood_FeberezeGif.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Concept for press ad - Visual collision metaphor photography - Creative campaign strategy idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/bbf3fea3-daa8-45a5-a4f7-2cf2c6758b56/OldGood_IzusuTools.jpg</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Guerrilla funny white van man stickers - Isuzu 4x4 advertising creative idea concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/bd44c287-ded2-47b9-822e-e9008825719c/OldGood_DavidLloydTennisGif.gif</image:loc>
      <image:title>Work - The Archive / Old But Hopefully Still Good</image:title>
      <image:caption>Clean design poster OOH Out Of Home creative campaign - Tennis coaching advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d73dab562d18199dfcd6de/a826b5f0-1426-409d-bdb6-8362758542de/OldGood_GalaxyLiveItPosterFootball.jpg</image:loc>
    </image:image>
  </url>
</urlset>

